How much does social media management cost?
By The Wrenz team · Last updated October 22, 2026
It depends on how much of the work you hand off. Here are the usual options, from cheapest to most hands-off.
Doing it yourself
Free in dollars, not in time. Planning a month, writing every caption, finding photos and posting on schedule takes a few hours every week. It's also the first thing to slip when the business gets busy.
Scheduling software
Scheduling tools queue up posts you've already written. Buffer starts free for up to 3 channels, and its paid plans run about $5 to $10 per channel a month. Hootsuite starts at about $99 a month for one user. You still write every post yourself.
A freelancer
A freelancer writes and posts for you. Most charge about $50 to $85 an hour, and monthly retainers for a small business usually start around $300 to $600 for a handful of posts on one platform. More platforms and more posts cost more.
An agency
An agency handles strategy, writing, design and posting. Most small and mid-size businesses pay $500 to $5,000 a month, and many service businesses land around $750 to $2,500. Ad spend is extra, and many agencies ask for a minimum contract.
What Wrenz costs
Run it yourself: $49 a month after a 14-day free trial, no card to start. Wrenz drafts a full month of posts for all five platforms, with AI images and unlimited rewrites. You review, tweak and approve, and it posts at the best times.
Let us run it: $149 a month, month to month. We plan the month, write every post, find the photos, publish on schedule, answer comments in your voice, and send you a monthly results recap. Your only job is to tap Approve.
Which should you pick?
If you have a few minutes a month to approve posts, running it yourself is the cheapest way to post every week. If you don't want to think about it at all, have us run it.
Questions
Is there a free trial?
Yes. Self-serve is free for 14 days, with no card to start.
Is there a contract?
No. Both plans are month to month, and you can cancel anytime.
Does Wrenz post without my approval?
No. Nothing goes out until you approve it.
Your next month of posts is one afternoon away.
Keep reading
- How often should a small business post on social media?Start with 3 to 5 posts a week on your main platform. Here are the numbers by platform and how to pick a pace you can keep.
- Done-for-you social media: what you get and how to chooseDone-for-you social media means someone else plans, writes and posts for you. See what's included, what it costs, and how to choose.
- Social media management for small business: your three optionsThree ways to manage social media for a small business: do it by hand, use a tool, or hand it off. What each takes and how to choose.